This report adds that consumers only pay attention to two out of every 10 ads they see, thanks to a visibility phenomenon. It proposes that for the user only those advertisements that remain on their screens for at least one second are important. That's right, our attention time is reduced day by day due to the agglomeration of brands trying to get phone database our attention, so we must optimize every last detail of our creativities. Furthermore, most marketing studies say that consumer decisions are based on memory , since advertisements must be arranged to persuade the consumer and embed themselves
in their subconscious. Consequently, you must find a way to make your consumers remember your products and services , and here we show you how. How to create an online and offline advertising recall plan The importance of advertising recall in today's market There are two types of polarized attitudes: Individuals who spontaneously remember your ads People who belong to that conglomerate who won't remember who you are or what you have to offer them This is when you really realize how important memory is for the success of advertising , since your sales and stability depend on it.
The higher the level of audience engagement with your ads , the more effective your ads will be, and this all depends on recall in today's market. In this sense, your ads must have the necessary pragmatic load so that the individuals who consume them can process the elements that you project at a greater level of depth . Otherwise, your advertising will become secondary and superficial for them, which will make them forget about you. The levels of persuasion are higher in those segments of your audience with the greatest ability to recover them mentally when talking about a need or solving a problem.